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Many industries can be broken down into specialty markets, submarkets or niche markets. A good example is the healthcare industry shown in the example at the right. Many other industries also contain specialty markets. The automotive industry is another good example. The "List of Specialty Markets" window is for those those companies that exhibit in conventions aimed at a specialty or niche market. The "List of Specialty Markets" window is one of 16 Master Lists of commonly used data, necessary for successful exhibitor management. The Master Lists capture redundant data you will use again and again when creating the Master Reports. |
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